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Growth Levers

Regarding the Commercial function, every organization has unique business issues. Still, after more than 20 years in corporate business, training and consulting, we have found hundreds of unique issues that specifically address to Commercial, and distilled them into four generic categories:

Sales performance

From: Customer Relationship
To: International Key Accounts Negotiation

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People Management

From: Sales Supervisors
To: Members of Executive Committee

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Customer & Shopper

From: Research and Consumer Insight and Segmentation
To: Long Term Strategy, Channel Grow

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People & Structures

From: Assessment and Capability Plans
To: Structure Strategy & Employee Engagement

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