Well-executed commercial, marketing programs drive up both revenue and profits. Marco Polo CEE works with companies to structure such programs carefully to target attractive customer segments develop the right strategy and obtain the desired customer engagement.
Customers are the source of real growth. That’s why we use in-depth customer insights together with a practical expertise in operations and economics in order to help our clients rich their full potential in their core business and thus achieve sustainable, organic growth.
Based on our clients specific needs we can:
Design and deliver training programs
to address specific skills and tools related to:
- Trade-marketing: category management, Occasion, Brand , Pack , Price, Channel Strategy, Promo ROI, Promo planning
- Key account management: Category management for key accounts, Key Acc Planning, Presentation skills, Negotiations
in the following areas:
- Customer Insights & Segmentation; Customer Engagement; Shopper Understanding
- Product & Category Management; Category Growth Strategy
- Pricing; Pack and Price Architecture
- Sales & Channel Effectiveness; Channel Growth Strategy, Channel P&L
- Customer Experience; Customer Loyalty ; Customer Engagement
- Go-to-Market Strategy; Route to Market
- Key account management; Key ACC Trade Terms; Trade terms negotiation strategy