In short
Companies exist to make a profit. But at the same time, it also exists to make a difference, to produce positive changes in society. Employees of the new generations need their work to bring them meaning and fulfillment. In this context, companies need to define (or redefine) their purpose in a way that unites everyone's efforts and inspires action, enriching daily work with new meanings and motivations
Definition Purpose
An organizational goal that aligns with the values and personal goals of the employees has the power to generate involvement and satisfaction at work even in tense moments or when the activities are repetitive.
The program supports companies in the process of defining and contextualizing a goal that conveys strong messages about autonomy, growth and development, collaboration and respect for personal life and details the ways of transposing it into organizational activities and processes.
Insufflation Purpose
The program represents an innovative method of bringing the purpose of a company from the abstract sphere into the everyday reality of employees, creating opportunities and ways to connect to it.
We are talking about clear, repetitive communication activities at all levels, offering opportunities for involvement in decision-making processes, exemplifying the ways in which individual work contributes to the main goal and offering feedback and recognition when this is done with sense of responsibility.
The result is an organization in which employees feel that their work has meaning and which produces a positive change in the surrounding universe.
EN 
RO